10 Ways to Distribute Your Brochures

This article from business-cards.com discusses how to effectively distribute a business brochure to maximize its impact. Here’s a summary of the key points:

 

  1. Direct Mailing: Sending brochures via mass mail is a common method, though it can be inefficient and costly. A 1% response rate is considered good, but it’s an expensive approach.
  2. Street Distribution: Distributing brochures in shopping mall parking lots can be wasteful, as many people will discard the leaflets. This method may irritate more people than it attracts.
  3. Local Newspaper Placement: Placing brochures in local newspapers allows for wide distribution but usually yields similar results to traditional advertising, with a comparable response rate.
  4. On-Site Availability: Keep brochures readily available at your place of business for visitors to take. This is a simple and effective way to get brochures into the hands of people who are already interested.
  5. Public Waiting Areas: Place brochures in areas where people are waiting, such as post offices or other service centers. These captive audiences have time to read your material, making it a good opportunity for publicity.
  6. Medical Waiting Rooms: Dentists’ and doctors’ offices are ideal locations for brochures since people are often waiting for services and might take time to read. However, ensure the content is relevant to the medical field or the practice will likely not accept it.
  7. Trade Shows and Exhibitions: Distribute your brochures at industry-specific events where your target audience is already gathered. This is a great opportunity to connect with potential prospects.
  8. Website Availability: Upload your brochure to your website and allow prospects to download it in exchange for their contact information. This helps build a valuable mailing list for future marketing efforts.
  9. Use as a Business Card Alternative: A brochure can sometimes replace a business card. If designed well and in a smaller format, it can convey more information and leave a stronger impression than a traditional business card.
  10. Mailing to Past Clients: Don’t forget your existing customer base. Sending a brochure to current or past clients can result in a surprising response, especially if you’ve provided good service in the past.

 

By using these distribution methods thoughtfully, you can effectively reach your audience, generate leads, and increase your business’s visibility.